A veritable institution since 1995, all models dream of being part of the “angels” of Victoria’s Secret. After several criticisms, however, the brand canceled its fashion shows for several years.
It is therefore in 2023 that the lingerie brand will make its big comeback on the catwalks! If no date has yet been set, we should know more soon. What to expect ?
The 2023 Victoria’s Secret Fashion Show
Known for parading its “angels” to the rhythm of live performances by the greatest artists (Bruno Mars, Rihanna, Selena Gomez, Justin Bieber, etc.), Victoria’s Secret saw its sales drop as well as the number of spectators for its parade from 2013. But why? The brand is simply deemed too non-inclusive.
In 2013, Ed Razek, marketing director for the former parent company of Victoria’s Secret, sparked controversy when he said in an interview with Vogue that he didn’t think the show should include plus-size or transgender models. , because it had to remain “a fantasy”. He ended up resigning.
Today, the brand therefore wishes to restore its image by offering more inclusive and diversified models, as well as by adapting to new consumer habits (we now favor more comfortable pieces, rather than push-up bras example).
But do you remember The most iconic Victoria’s Secret muses of all time
Whether they were launched thanks to the brand or it gave them a boost in their career, the angels of Victoria’s Secret quickly became a real reference in the field.
The 5 most emblematic muses of Victoria’s Secret
1. Naomi Campbell
Few people remember it, but international model Naomi Campbell was indeed one of the brand’s angels, with a first appearance in 1996.
2. Tyra Banks
Tyra Banks has also been one of the muses since 1996.
3. Gisele Bundchen
It was in 2000 that the model made her first appearance in the show.
4. Heidi Klum
In 1997, the famous model wore the wings for the first time, before giving them up in 2009.
5. Alessandra Ambrosio
The Brazilian beauty was Victoria’s Secret muse from 2004 to 2017.